How Luxium Built A Retention Engine Driving ~60% Of Store Revenue

Luxium transformed email and SMS into core growth channels, generating over $1M in attributed retention revenue between September 2025 and May 2026. Through lifecycle strategy, segmentation, flows, campaigns, and aggressive SMS monetization, retention became a major driver of repeat purchases, customer lifetime value, and acquisition efficiency.

After building Luxium’s retention engine into a major revenue driver, ScaleWell was created to help other ecommerce brands do the same. We partner with growing DTC brands to build high-performing email and SMS systems focused on retention revenue, customer lifetime value, and scalable growth - using strategies proven through real-world operator experience.